PRICE YOUR ART WITH CONFIDENCE

Pricing artwork can feel surprisingly difficult.

For many artists, it is not only about choosing a number. It is about trying to understand what feels fair, what feels professional, and what a collector can understand.

Some artists underprice because they feel unsure.
Some overprice because they do not have a clear structure.
Others avoid the question completely until an exhibition, open call, or collector conversation forces them to decide quickly.

But pricing should not feel like panic.

It should feel considered.

That is why ARRIVAL Gallery created the Artwork Price Guide, a calm, practical tool designed to help artists price their work with more clarity, confidence, and context.

Why Pricing Feels So Personal

Artwork is not a simple product.

Behind every piece, there is time, material, energy, experimentation, emotion, and experience. Because of that, it can be difficult for artists to translate the work into a price.

A price can feel too low, as if the work is being undervalued.
It can also feel too high, as if the artist needs to justify every part of it.

The Artwork Price Guide was created to make that decision feel less random.

It gives artists a starting point based on real parts of the work: size, medium, production costs, framing, time spent, artist level, sales history, and pricing goals.

A Guide, Not A Final Valuation

The tool is not a formal valuation.

It does not decide the value of the artwork for the artist.

Instead, it gives a clear pricing guide that artists can use as a starting point before an exhibition, open call, website update, or collector conversation.

The result helps artists compare different pricing positions, from a safer price to a more confident or premium range.

The final decision still belongs to the artist.

What The Tool Considers

The calculator is built around practical and professional factors.

It considers:

• Materials and production costs

• Framing costs

• Time spent creating the work

• Artwork size

• Medium and artwork type

• Artist level

• Sales history

• Pricing goal

• Gallery commission, if relevant

This means the suggested price is not based on guesswork alone. It combines practical cost recovery with the wider context of the artist’s practice.

Price With Confidence, Not Panic

A strong price should feel fair to the artist and understandable to the buyer.

The goal of the Artwork Price Guide is to help artists feel more prepared when they talk about their work, whether that conversation happens with a collector, a gallery, or an audience discovering the piece for the first time.

It helps protect the practical side of the work, while also giving space for confidence, experience, and positioning.

Why Context Matters

Pricing is not only about size.

Two artworks with similar dimensions can have very different prices depending on medium, uniqueness, experience, edition type, previous sales, and the artist’s current goal.

The guide looks at these details together.

It does not reduce the artwork to a formula.
It simply helps artists see the bigger picture more clearly.

Built To Support Artists

At ARRIVAL Gallery, we believe artists should feel supported not only when their work is shown, but also when they make decisions around it.

Pricing is part of an artist’s professional journey.

It should not feel rushed, confusing, or intimidating.

The Artwork Price Guide was created to help artists slow down, think clearly, and begin the pricing conversation with more confidence.

Use the result as a guide.
Apply your own judgement.
And remember that your work has value.

The price should help communicate it clearly.